Capability

UX design agency

Research, interaction design and interface design for web, mobile apps, on-device screens and wearables — designed as system components from the first frame.

Start a project → See the work

Decisions from evidence, not from taste

In interface work, the most expensive opinions are the confident ones. We run research because we have been wrong often enough to know that the team's mental model of the user is rarely the user's own — and because a decision backed by a recorded session ends an argument that a well-argued opinion only extends.

What this means in practice: we will show you the session where someone could not find the thing you were sure was obvious, and we will change our own design when the evidence goes against it.

Process

How a UX engagement runs

Discovery

Stakeholder interviews, analytics review and a hard look at what the product is actually for. Ends with an agreed problem statement and the measure of success.

Research

User interviews, task analysis, competitive teardown and — where the product already exists — usability testing of the current state.

Structure

Information architecture, user flows and wireframes. Cheap to change here, expensive to change later.

Prototype and test

An interactive prototype tested with real users. We iterate until the task completion problem is solved, not until the deadline arrives.

Interface

Final design built as components against the design system, with every state, breakpoint and accessibility behaviour specified.

Ship and measure

Front-end build or engineering handover, then measurement against the number we agreed in discovery.

Surfaces

Where we design

Web

Responsive web products

Marketing platforms, e-commerce, dashboards and internal tools.

Mobile

iOS and Android apps

Native pattern-aware design that respects each platform rather than flattening both.

Device

On-device displays

Appliance panels and embedded screens: small, constrained, glanceable, often gloved-hand.

Smart TV interfaces

Ten-foot UI with remote-control navigation and focus-state discipline.

Wearable

Watch and wearable

Glanceable interaction on a display that gets two seconds of attention.

IoT

Connected product journeys

The onboarding, pairing and error states where connected products usually lose people.

UX & UI FAQ

What is the difference between UX and UI design?

UX design determines what the product should do and in what order — informed by research, task analysis and testing. UI design determines how that is rendered: layout, hierarchy, type, colour, states and motion. They are different disciplines with different evidence bases, and a product needs both. We deliver them together because splitting them across two suppliers is where most quality is lost.

Do you do research, or only design?

Both, and we prefer not to design without at least some research. Depending on scope that ranges from six user interviews and a task analysis to full usability testing rounds with recorded sessions. Where a client cannot fund research, we say plainly which decisions are then based on judgment rather than evidence.

Can you work with our in-house product team?

That is our most common arrangement. We embed with product and engineering, work in your rituals, and aim to leave capability behind rather than dependency.

What do you deliver at the end of a UX project?

Research findings and their implications, user flows, wireframes, a tested interactive prototype, final interface designs built as system components, and the specification engineering needs to build them. Where we also build the front-end, the design deliverable and the shipped product are the same artefact.

How do you measure whether the design worked?

We agree the measure before the work starts — task completion rate, time on task, error rate, conversion, support ticket volume, whichever is honest for the product. If a number cannot be measured, we say so at the start rather than claim it afterwards.

Let's make the next one together.

hello@piaadworks.com