AI in the work, people in charge of the decisions.

We use generative AI in design and advertising production, and AI agents in the workflows of teams. A person sets the direction, selects and signs off, every time.

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AI is not a separate service. It is part of how we work.

In our advertising and design work we use AI to test ideas quickly, to build a whole visual world from very little source material and to speed up content production. The EuroCucina 2026 website, a 244-frame scroll-driven world built from a single campaign visual, came out of this approach.

With our background in digital products and software, we also build AI agents and workflow automation: systems that take over repetitive work, talk to your tools and know from the start where to stop.

Scope

What we do

Visual

Generative imagery and motion

We use generative tools for campaign visuals, scene alternatives, product imagery and animation. Art direction, selection and final editing stay with our creative team.

Content

AI in the content pipeline

We set up production pipelines tuned to your brand voice for copy variations, localisation, social content series and product descriptions. Editorial control stays with people.

World

A whole visual world from very little

Even with only one key visual or a few product photographs, we develop a consistent visual world that carries the campaign across web, social and print.

Agent

AI agents

We design and build agents that carry out a defined task within rules, talking to your tools and your data: content pipelines, request triage, reporting, internal assistants.

Automation

Workflow automation

We automate repetitive processes such as design system documentation, content localisation, data collection and quality checks with AI.

Team

Setup and guidance for teams

We set up AI tools for your team and prepare the usage guide and training that keep their use safe, efficient and on-brand.

We plan the labelling of AI-generated content according to the regulations of the market it is published in and the brand's policy.

Process

How we work together

We understand the need.

We decide together which work should speed up and which decisions must stay with people. Where AI would not add value, we say so.

We run a small pilot.

A limited trial with your real material, so quality, cost and risk are judged on concrete examples.

We build.

We connect the pipeline, agent or automation to your tools and design the rules, checkpoints and hand-over moments.

We hand over.

Delivered with setup, documentation and a usage guide. You own the system.

We measure and improve.

We refine the system together, from usage data and feedback.

Projects where AI was part of the work.

For EuroCucina 2026 we built a web world shared by four brands from a single campaign visual.

BekoP / 01

One asset, four brands, a whole world

The EuroCucina 2026 website for Beko, Whirlpool, Hotpoint and Bauknecht — a scroll-driven world built from a single visual asset. Live.

LiveWebsiteArt directionMotion

Advertising Design systems

Questions

Do you use AI-generated imagery in advertising?

Yes. We use AI tools to test ideas, develop scene alternatives and produce visuals. Art direction, selection, editing and final approval always sit with our creative team, and we check brand and rights compliance before anything is published.

Which tools do you work with?

Generative image and video models, large language models and the agent infrastructure that connects them to workflows. We choose tools together with you, based on the job, the budget and your data policy; we are not tied to a single vendor.

Is our data and brand material safe?

Client data and brand material are used only within the project, on enterprise accounts that do not allow training on your content. Where needed we build the solution inside your own infrastructure and work under NDA.

What exactly does an AI agent do?

It is software that carries out a defined task within set rules, talking to your tools: classifying incoming requests, drafting content, generating pages from product data, compiling reports. We design from the start where it stops and when it hands over to a person.

Do you help our team use AI?

Yes. We identify together which tasks your team can speed up with AI, prepare a usage guide aligned with your brand standards and set everything up.

Do you label AI-generated content?

When required, yes. We plan how AI-generated images and videos are labelled according to the regulations of the market they are published in and the brand's policy, including labelling needs under the EU AI Act.

Where could AI help?

Tell us which work you want to speed up, and we will work out where to start together.

hello@piaadworks.com